Experience
The roles behind the results.
Titles, organizations and dates match my LinkedIn profile.
| When | Organization | Title |
|---|---|---|
| 2016 to present | TMH Advisory Group | Founder and Principal |
| 2020 to present | HAWOCC, a Hawai'i healthcare nonprofit | Marketing Consultant |
| 2024 to present | Sidebar, a peer network for executives | Member. Networking and learning from other executives. |
| 2022 to 2023 | Gifts for Good, a certified B Corp | Director of Marketing |
| 2020 to 2022 | Crystal Art Gallery (CAG) | Head of Digital and Content Strategy |
| 2014 to 2016 | Farmers Market Hawaii Apparel (FMHI)* | Head of Marketing |
| 2011 to 2015 | Cydcor | Marketing and Communications Manager |
*Farmers Market Hawaii Apparel (FMHI) is a streetwear brand, not the farmers market.
Volunteer and mentorship
| When | Organization | Role |
|---|---|---|
| Ongoing | Upward Bound Program, Oxnard College | Mentor to high school students |
| 2026 | Asian American Collective | Mentor |
| Ongoing | Oxnard Union High School District | Mentor |
| Ongoing | CSUN Mentor Connect | Mentor |
| Past | Ventura County Community College District | Taught personal branding |
More on how I give back.
What tools I use
Analytics and testing
- GA4
- Google Tag Manager
- Hotjar
- Optimizely
Commerce and lifecycle
- Shopify
- Klaviyo
- Attentive (SMS)
- ActiveCampaign
Prospecting and CRM
- Apollo AI
- HubSpot
- Salesforce
Funnels and conversion
- HubSpot
- Klaviyo
- ActiveCampaign
- Optimizely
- Hotjar
SEO, social and ads
- Semrush
- Hootsuite
- Google Ads
- Snapchat
- X
- YouTube
Work and knowledge
- Asana
- Notion
- Airtable
- Slack
- Obsidian
- Figma
AI and automation
- Claude
- Claude Code
- Google Antigravity
- Perplexity
- Firecrawl
- n8n
- Agents and bots
Publishing and hosting
- Netlify
- Cloudflare Pages
- YouTube (unlisted)
- Netlify Forms
How I stack it
Tools matter less than how they connect. These are the workflows I run.
Lifecycle for e-commerce
Orders and customer data flow from the store into email, SMS and loyalty programs, then back into reporting.
Outbound and ABM
Find and enrich target accounts, load them into the CRM, and route replies and alerts to the team automatically.
Research and strategy
Cited research first, then analysis and drafts, then saved into a second brain I can search later.
Content and campaign ops
Briefs, content calendars and asset trackers in one place, with approvals and updates in Slack.
Agents and workflows
Agents and bots handle repeat work such as reporting, tagging and alerts, and a person reviews the output.
AI integration
I research in Perplexity, keep notes in Obsidian, then build with Claude Code. A person checks every fact.
Read more
Research comes first. I use Perplexity for cited research and Firecrawl to read competitor and source pages, then build my second brain in Obsidian. Claude Code builds from that, working in Google Antigravity. Long videos sit on YouTube as unlisted, Netlify publishes the site, and Cloudflare Pages is the free backup. This is how I use AI: research, a second brain, then a build, with a person checking every fact.
Education
BA, Communications and Media Studies, California State University, Northridge.
Licenses and certifications
Current certifications (14)
- Google Digital Marketing and E-Commerce, Google, 2023
- Project Management: Initiating and Planning Projects, UC Irvine, 2020
- Advanced Content and Social Tactics, UC Davis, 2020
- The Strategy of Content Marketing, UC Davis, 2020
- Leading Teams, University of Michigan, 2020
- Hootsuite Platform Certified, Hootsuite, 2020
- Social Media ROI and Value Analysis Certified, Hootsuite, 2020
- Snapchat Advertising Core Competencies, Snap Inc., 2020
- Content Strategy Certified, Content Marketing Conference, 2019
- Pinterest Academy, Pinterest, 2019
- Content Marketing Foundations, LinkedIn Learning, 2020
- Social Media Marketing: Optimization, LinkedIn Learning, 2019
- Leading at a Distance, LinkedIn Learning, 2019
- Strategic Thinking, LinkedIn Learning, 2018
Earlier credentials, since expired (6 groups)
- YouTube Music Certification, YouTube
- Twitter Flight School, Twitter
- Google Ads: Display, Measurement and Shopping Certified, Google
- Google Analytics Individual Qualification, Google
- Content Marketing, Affiliate Program, Technical SEO, Competitive Analysis and Keyword Research, and Digital Agencies Certified, Semrush
- Content Marketing, Email Marketing and Inbound Certified, HubSpot
Courses (7)
- Advanced Google Analytics (2018)
- Google Analytics for Beginners (2018)
- Google Analytics Assessment (2018)
- Google Ecommerce Analytics: From Data to Decisions (2018)
- Google Tag Manager Fundamentals (2018)
- Google (YouTube) Creative Essentials (2020)
- Project Management Fundamentals, Franklin Covey
Credential IDs are available on request.